Thursday

Speaking at Stanford

I'm just back from the Stanford Publishing Course where I spoke to magazine executives on emerging Internet TV technologies. Should magazines be concerned that their text and graphics will lose ground to video content via the Web? Yes, they should. But they don't necessarily have to sink big dollars into video production. With new technologies such as Swarmcast delivering a full-screen TV-quality experience, their limited video can be presented as premium content. And with the best of the user-video platforms from Magnify Media launching, magazines can invite their viewers into the conversation in unique ways.